Privacy Policy

Effective Date: 10/01/2024

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At Anne Ellen Christmas Tree Farm and The Village at Anne Ellen (“we,” “our,” or “us”), we understand the importance of protecting the personal information entrusted to us by our guests, visitors, and customers. This Privacy Policy explains the types of information we collect, how we use and share it, and the rights you have regarding your personal data.

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Information We Collect

When you interact with us—whether by purchasing tickets, booking photography sessions, subscribing to our newsletter, or contacting us directly—we may collect personal details such as your name, email address, phone number, billing information, and payment details. We also gather information related to your transactions, such as ticket purchase history, rescheduling requests, and customer service communications. Additionally, when you use our website, we may collect technical information automatically, including your IP address, browser type, device information, and browsing activity through cookies or similar technologies. Guests who choose to submit reviews, surveys, or share photos may also provide us with user-generated content, which we may retain.

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How We Use Information

We use the information we collect for a variety of purposes. Most importantly, we process ticket and booking transactions, deliver confirmation emails, and communicate updates regarding your reservations. We also use this information to notify you of weather-related closures or schedule changes, to improve the guest experience both online and at our locations, and to ensure compliance with our Terms & Conditions. Internally, we analyze data to better understand visitor behavior, evaluate the success of our services and promotions, and strengthen fraud prevention and security measures.

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Sharing of Information

We do not sell your personal information. However, we may share it with trusted third-party partners who assist us in operating our business. These partners include secure payment processors, ticketing and booking platforms, email service providers, website hosting companies, and digital advertising and analytics providers. Each third-party service is contractually required to protect the confidentiality and security of your information and to use it only for the specific purpose of assisting us.

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Digital Advertising & Analytics

To enhance our marketing efforts and improve your experience, we may use digital advertising technologies and third-party analytics tools such as Google Analytics, Meta Pixel, or similar platforms. These tools allow us to understand how guests interact with our website by collecting information such as which pages are visited, how long visitors stay on those pages, and how users arrived at our site. We may use this information to measure the effectiveness of advertising campaigns, deliver more relevant advertisements on third-party platforms, and optimize our website for usability. You may opt out of targeted advertising by managing your browser’s cookie settings or by visiting industry opt-out resources such as the Network Advertising Initiative Opt-Out Page. Please note that disabling cookies may limit certain website features.

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Email and Text Message Communications

By providing your email address or phone number, you consent to receive both transactional and promotional communications from us. Transactional communications may include confirmations of ticket purchases, booking updates, and important event notifications such as weather closures. Promotional communications may include seasonal newsletters, special offers, and announcements regarding upcoming events. You may opt out of promotional emails at any time by clicking the “unsubscribe” link included in each email, or you may stop receiving promotional text messages by replying “STOP” to any SMS message. Even if you opt out of promotional messages, you may still receive essential transactional updates related to your bookings.

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Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to help us enhance site performance and improve your browsing experience. These tools allow us to remember preferences, analyze website traffic, and support targeted advertising. Cookies may be set by us or by third-party providers. You may choose to disable cookies through your browser settings; however, doing so may limit the availability of certain features on our website.

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Data Security

We take the protection of your personal information seriously. To safeguard your data, we employ commercially reasonable physical, electronic, and administrative measures designed to prevent unauthorized access, disclosure, alteration, or destruction. While we strive to use the highest standards of security, no method of transmitting data over the Internet or storing it electronically can be guaranteed to be 100% secure. As such, we cannot warrant the absolute security of your information.

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Data Retention

We will retain your personal information for as long as it is necessary to fulfill the purposes for which it was collected, to comply with legal obligations, to resolve disputes, and to enforce our agreements. When personal information is no longer required, we will take reasonable steps to securely delete or anonymize it.

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Children’s Privacy

Our services are designed for general audiences and are not specifically directed to children under the age of 13. We do not knowingly collect personal information from children without verified parental consent. If we become aware that we have inadvertently collected information from a child under 13, we will delete it promptly.

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Changes to this Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal obligations. Any updates will be posted on this page with a revised effective date. We encourage you to review this Privacy Policy regularly so that you remain informed of how we collect, use, and protect your personal information.

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Contact Us

If you have questions, concerns, or requests related to this Privacy Policy or our data practices, you may contact us at:

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Anne Ellen Christmas Tree Farm
114 Daum Road
Manalapan, NJ 07726
Email: info@anneellenfarms.com
Phone: 732 - 786 - 9277